The club's stadium, Camp Nou, was constructed with financial backing from the club's supportersin 1957.The 1960s were less successful for the club, with Real Madrid monopolising La Liga. The building of the Camp Nou, completed in 1957, meant the club had little money to spend on new players. On the positive side, the decade saw the emergence of Josep Maria Fusté and Carles Rexach, and the club won the Copa del Generalísimo in 1963 and the Fairs Cup in 1966. Barça restored some of its former pride by beating Real Madrid 1–0 in the 1968 Copa del Generalísimo final at the Bernabéu, in front of Franco, with former republican pilot Salvador Artigas as manager. The end of Franco's dictatorship in 1974 saw the club changing its official name back to Futbol Club Barcelona and reverting the crest to its original design, again including the original letters.
The 1973–74 season saw the arrival of Johan Cruyff, who was bought for a world record £920,000 from Ajax. Already an established player in Holland, Cruyff quickly won over the Barça fans when he told the European press he chose Barça over Real Madrid because he could not play for a club associated with Franco. He further endeared himself when he chose the Catalan name Jordi, after the local saint, for his son. Next to players of quality like Juan Manuel Asensi, Carles Rexach, and Hugo Sotil, he helped the club win the La Liga title in 1973–74 for the first time since 1960,[8] defeating Real Madrid 5–0 at the Bernabéu along the way.He was crowned European Footballer of the Year in 1973 during his first season with Barcelona (his second Ballon d'Or win; he won his first while playing for Ajax in 1971). Cruyff received this prestigious award a third time (the first player ever to do so) in 1974 while he was still with Barcelona.
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